Search Terms represent the Market Demand. Why not build a website to meet this demand?
Instead, Denver Web Success starts by researching all of the terms people are using that might be relevant for your business. We do this using a combination of seed keywords, competitor analysis, related terms, auto-suggest, and ultimately Google’s Keyword Planner.
We will then discuss these search terms with you to agree a list of target keywords (both broad and niche, or long-tail) that are most appropriate for your business. This can include secondary and tertiary (related) keywords that may be relevant.
Search engines have progressed a great deal over the last few years, and some people argue that there is no need to build a separate page for each target keyword. To an extent this is true and it is very important to understand related keywords and the searcher’s intent. However, if your potential customers are looking for “blue widgets with pink spots” then it makes perfect sense to have a page dedicated to that keyword.
At this stage we are ready to start optimizing your website. Depending on the outcome of the keyword research, this may require modification of existing pages or the creation of new pages and menu navigation. In every case we make sure that:
Depending on the changes being made, there may be more elements, such as updated HTML/XML site maps, 301 redirects from old pages, design changes, and so on. Denver Web Success will provide you with best advice to maximize the success of your SEO project.