Denver Online Reputation Management

DWS Online Reputation Management

Online Reputation Management

Studies indicate that over 80% of potential clients will check you out online before doing business with you. Therefore, damaging information about your company in online publications, articles, and review sites can seriously affect your future business.

79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Some companies address this in a proactive manner, creating a positive online presence before any harmful information may appear. However, for many companies it can be quite a shock when business suddenly falters because of negative online information.

Denver Web Success can analyze, strategize, and execute an online reputation management campaign to save your business. Not only do we handle the problem, we also educate you and your business. Should you respond to or ignore a bad review? What if you don’t even recognize the reviewer? What can be done to monitor or mitigate the situation in the future?

Online Reputation Analysis

The first step is to perform a thorough analysis to determine the scale of the problem. Is the negative information legitimate, or could it be coming from a dissatisfied employee, or even a competitor? What range of sites carry the damaging comments; their online authority will determine the most appropriate resolution strategies.

As part of this process we will also create a baseline report of the top search results for your brand or company. This, which highlights positive/controlled, negative, and neutral results, will form the basis for assessing the success of the reputation management campaign.

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Reputation Management Strategy & Execution

Depending on the outcome of the online reputation analysis there are a wide variety of techniques that can be used, covering the removal of harmful information together with the creation and promotion of positive information. No two clients are identical, so Denver Web Success will customize a reputation strategy for your business. This can include:

  • Setup alerts to immediately see what people are saying about your brand.
  • Creation, maintenance, and marketing of new blogs and/or websites to promote your brand.
  • Optimization and promotion of local citation/profile resources.
  • Article/Content writing and distribution.
  • Press release creation and distribution.
  • Review removal.
  • Encourage positive reviews from your customers.
  • Make it easy for customers to make a complaint without it going public.
  • Social media creation, optimization, and promotion.