Denver Website Usability

Web Usability
Denver Web Success generally doesn’t just build pretty websites; we carry out search engine optimization and internet marketing to generate visitors. However, just as important as bringing visitors to your website, is ensuring that they stay on your site. A bounce (where the visitor simply leaves again) does not help you with your website conversion and can even be detrimental to your website ranking.
Once a visitor arrives at your website it is critical that they understand the content and can make use of the site easily. Otherwise your website will fail. Website usability is a bit like a joke – if you have to explain it, then it’s not very good!
Here are some website usability elements you should consider.
Analytics Data
It is important that your website is quickly, easily, and always accessible to visitors. This can include:
Familiarity
We occasionally come across very unique websites, but they can be difficult to use. Most websites, especially those for business, should stick to clear and familiar layouts:
Content
Google says that “content is king” – it is certainly important for usability:
Navigation
If you truly want people to interact with your website, then they need to be able to navigate it easily: