Denver Website Conversion

You have a website. It is getting visitors every day. Yet, few of those visitors ever contact you or buy from you.
What’s missing?

DWS Website Conversion

Conversion Rate Optimization

Whether you are selling online, trying to generate leads, earning revenue through advertising, or even running a non-profit website, all visitors have value. Obviously, it makes sense to maximize the conversion of these visitors.

What constitutes a conversion can vary from site to site, and even within a website. Some examples include:

  • The visitor makes a purchase in your online store.
  • The visitor contacts you by phone, through email, or through an online form.
  • The visitor becomes a free or paid member of your site.
  • The visitor downloads content after filling out a form, allowing you to follow up with some form of email campaign.
  • The visitor signs up for your newsletter.
  • and many more

These are all actions that you may like a visitor to take, and all actions should have appropriate call-to-action (CTA) triggers to lead and encourage the visitor down a suitable conversion route. The process of improving the overall website and the CTAs to increase the number of converting visitors is known as Conversion Rate Optimization (CRO).

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The Importance of Website Conversion Optimization

The importance of good CRO cannot be overstated. For example, let’s imagine that your website gets 1,000 visitors per month, but only 2% of those visitors convert.

  • More Visitors: Most companies work hard to get more visitors to their website, utilizing online and offline marketing techniques such as internet marketing, pay-per-click advertising, email campaigns, social media, magazine advertising, radio shows, and a host of other activities. This is great, and maybe visitor numbers will increase, but they are still only converting at 2%.
  • Better CRO: The alternative approach is to improve the conversion rate on the website through better optimization. Why are visitors not converting? Are there design issues on the devices visitors are using? Is the content not compelling or relevant? Does it have poor or confusing calls-to-action?

Improving conversion rates on the website is typically much cheaper than increasing visitors. What if we could double the conversion rate to 4%? What would that mean for your bottom line?

Application of Analytics Data

Study of the plethora of data available through Analytics helps us to: