Whether you are selling online, trying to generate leads, earning revenue through advertising, or even running a non-profit website, all visitors have value. Obviously, it makes sense to maximize the conversion of these visitors.
What constitutes a conversion can vary from site to site, and even within a website. Some examples include:
These are all actions that you may like a visitor to take, and all actions should have appropriate call-to-action (CTA) triggers to lead and encourage the visitor down a suitable conversion route. The process of improving the overall website and the CTAs to increase the number of converting visitors is known as Conversion Rate Optimization (CRO).