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denver web site optimization specialists
Probably the first thing that our web site optimization specialists will tell you is that web site optimization is now one of the least likely ways for you to rank on search engines. That's not to say that web site optimization isn't necessary - it is still critical. However, even the best web site optimization specialists will not succeed in ranking your site unless it's done in conjunction with other internet marketing initiatives.
Before beginning any web site optimization we need to determine what keywords to optimize for. We come across hundreds of web sites that are optimized on the company name. All that means is that people who already know you can find you. We come across many other web sites optimized on keywords that nobody uses. That won't help you at all. Our web site optimization specialists will help you target pages towards keywords that can deliver quality potential customers.
Having determined the pages, our web site optimization specialists go to work on the important onsite optimization elements:
- Title: We'll explain the importance of the title-tag, how it's used and where it's seen.
- Description: Even though the description tag isn't viewed on the page, it's critical to attract visitors. Our web site optimization specialists will explain why.
- Headers: Over half of all the sites our web site optimization specialists come across don't have header tags, but search engines look at these.
- Alt: Did you know that Alt-tags contain text for your page graphics? Our web site optimization specialists will ensure that these are used appropriately.
- Content: Search engines are getting smarter, but our web site optimization specialists will explain the importance of making it easy for the search engines to determine the content of a page.
- URLs: Did you know that readable URLs (e.g. www.domain.com/product.html instead of www.domain.com/page?id=6) is good for search engines as well as visitors? Our web site optimization specialists do.
- Anchor Text: Most importantly, our web site optimization specialists will explain and ensure that your web site internal link structure is relevant to the keyword-targeted pages.
There's much more to good web site optimization, but you don't need to worry. Our specialists will take care of everything for you.
Thank you so much for your help.
You have been excellent to work with and the results your team produced are remarkable.