denver website marketing: frequently asked questions

• Why Website Marketing?
  When was the last time you picked up a hardcopy phonebook or Yellow Pages?
  More and more people are using the internet to research and buy and the #1 way that people find website is through search engines. Most companies now recognize that online marketing is the most cost-effective method for finding new business. So much so that, even in these times of economic downturn, online advertisers expect to increase their online marketing spend by 25% during 2008. Interestingly, advertising agencies (that know the advertising market) expect to increase their online spend by over 30%.
  Online marketing may be the best approach for your business. Let Denver Web Success analyze your specific industry and provide you with the best advice.
• What if I'm already using Dex, Yellow Pages or Reach Local?
  There are a number of different ways of marketing yourself on the web. Some are better than others. For example, we have known some companies get a great return on investment through one or more of these services. However, at Denver Web Success we don't simply focus on a single marketing method that needs to be a "one size fits all" approach. Instead we analyze your specific market and provide best advice on what marketing approach will be best for your business.
  If you're already using one of these other services, then Denver Web Success can educate and inform you on whether this is the best marketing avenue or whether you could get far more revenue for your marketing dollars.
• What if I'm already working with a company to do SEO?
  At Denver Web Success we hear this lots. If the company you're working with really understands what it's doing then that's fine. It should mean that you're already generating lots of business through your website. Unfortunately the majority of web do not fully understand marketing; they can produce great looking websites, but that's about it.
  To begin with, we'd question what the company means by SEO. Online marketing is far more than a little optimization. In addition, we come across websites for web development companies that obviously don't have the first idea about even SEO. We see things like "the importance of submitting to all the free search engines" (seriously!) - what a complete waste of money.
  If you're working with a reputable web marketing company that's explained what it will do and why, then that's great. If not, please talk to us immediately. After all, the worst that can happen is that we tell you that you're already doing well.

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Thank you so much for your help.
You have been excellent to work with and the results your team produced are remarkable.

D. Brazzell